Thursday, April 02, 2015


#1: Content Curation Tools
With micro and visual content giving the highest impact, tools to manage the creation and publication of this content from different sources become important to fuel the content marketing machine.
#2: Content Recommendation, Personalisation, Retargeting and Effectiveness Review Tools
Even if you have won the battle to create outstanding content, site managers still have the challenge of connecting audiences with the most relevant content. Site personalisation technologies have been used for a long time for targeting products and offers to visitors to customer sites, but these have not been used so widely outside the E commerce setting. New tools make this possible.
Examples include:
  • idio (B2B and B2C content recommendations)
  • Barilliance (Ecommerce content and offer personalisation)
#3: Content distribution services
Here content distribution means organic and paid sharing via social networks. The tools featured here focus on organic distribution
  • Hootsuite
  • Sendible
  • Oktopost
There are surprisingly few tools to help advertise or remarket across social media. AdRoll is one of the best known featuring remarking via Facebook, Twitter, plus mobile and media sites. 
#4: : Integrated SEO, Content and Social Media Management?
There is a question mark here since this is an, as yet unachievable goal. The tools I recommend here originated as SEO told for reviewing keywords and back links, but are now expanding into social media and content management. They’re also featuring more management tools and workflow for multiple people in a tool. Analytics SEO is a leader in this area.
Examples include:
  • Moz
  • Raven Tools
  • Analytics SEO

 #5: User Engagement and value optimisation

Most businesses use a web analytics services to track visitors to their site, with Google Analytics most popular as a free, but very powerful service. While they can tell businesses the number of users, their source and their journeys through the site, their limitation is that most data is shown in aggregate for different segments. These tools, which have been available for several years now offer a user-based, value-based focus which Google has been applying.
  • Kissmetrics
  • Mixpanel (Mobile focus plus web)
  • Chartbeat (Publisher focus)
  • Ecommera (Ecommerce)
#6: Actionable Analytics and intelligent analytics
Google Analytics and the other analytics services require a good deal of experience to know HOW to apply the data they present. Only skilled analysts can really mine actionable insight. Tools that present data more clearly to novice and management users and integrate action can help here. Google hasn’t evolved its Intelligence service, but new tools are becoming available including a new dashboard and recommendations service that will launch from Smart Insights.
  • Google Analytics Intelligence and Alerts
  • Quill Engage
  • Smart Insights
#7: Wearables, Augmented and Virtual reality
Finally we come to what’s cool and Hot in technology. I’ve kept this ’til last since I suspect it will make the smallest commercial difference to most companies. All of these are due to be launched in 2015, so watching the popularity of mainstream adoption and marketing applications of their apps should be fascinating!

  • Apple Watch Apps
  • Google Glass
  • Facebook Oculus Rift