Tuesday, July 07, 2015

Gamification a buzzing word

“Gamification” the word coined in the year 2002 is gaining buzz in the recent past with popular companies like PWC, Walmart and Qualcomm using gamification to create magic in facets such as recruitment, employee training and employee engagement respectively.
According to a survey conducted by Gartner, 70% of 2000 organizations will have at least one gamification application by the year 2015. 40% of Global 1000 organizations will use gamification as the primary mechanism to transform business operations by 2015.
Gamification Helps in 47% user engagement, 22% increase in brad loyalty,15% brand awareness,9% motivation and &% employee training according to the sources from Gartner.
The above figures show the positive impact of gamification could create in an organization.
Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users' contributions. Gamification has been studied and applied in several domains, with some of the main purposes being to engage (improve user engagement, physical exercise, return on investment, flow, data quality, timelines, teach (in classrooms, the public or at work), entertain (enjoyment, fan loyalty), measure (for recruiting and employee evaluation).
Human resources can imbibe gamification to improve Talent acquisition and Management, cultivate and retain valued employees to learn and participate in training, incentivizing paperwork and other administrative requirements. Some prominent examples gamification in HR are Walmart usage of gaming for safety training for the employees, Qualcomm  using gamification to increase collaboration amongst its employees.HR gamification is the hot topic of 2015.The game is ON for HR.

Article by M.Aishwarya