Job Profiles in Marketing

Concentration Consumer Marketing: Mass marketing to end-consumers. Opportunity Areas FMCG (fast moving consumer goods)/CPG (consumer packaged goods), Consumer Durables, Consumer Services Learning Focus Sales & Distribution, Brand Management, Marketing Communication, Product Development, Pricing Strategies, Consumer Behaviour, Retailing/E-Tailing, Marketing & Sales Analytics, Digital Marketing Concentration Business to Business (B2B) Marketing: Targeted marketing to enterprise customers Opportunity Areas Technology products &...

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Statistics about Indian Labor Market

1) Total workforce in the country-Around 47 crore. 2) Workforce in the organized sector-8 crore. 3) Workforce in the unorganized sector- 39 crore 4) Labor force participation rate (LFPR) at All India Level-52.5%  5) Worker Population Ratio at All India Level-49.9% 6) Unemployment Rate in India-4.9% 7) Self Employed Persons-49.5% 8) Casual Labor Employed-30% 9) Wage/Salary Earners Employed-16.5% 10) Contract Workers Employed-3.0% 11) Unemployment for Rural Male Youth-5% 12) Unemployment for Rural Female...

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Pros of Bonus and Compensation

Bonuses are compensation for employees for work performed; they are paid in addition to salary or wages. Bonuses are considered compensation if (per the IRS) they "arise out of an employment relationship or are associated with the performance of services." Bonuses are considered taxable to employees, but are considered an expense of doing business and are, in most cases, a tax benefit to the employer. A bonus payment is usually made to employees in addition to their base salary as part of their wages or Salary. While the base salary usually...

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Bonus a motivating tool

An Incentive or bonus is something that motivates an individual to perform an action. The study of incentive structures is central to the study of all economic activities (both in terms of individual decision-making and in terms of co-operation and competition within a larger institutional structure). Economic analysis, then, of the differences between societies (and between different organizations within a society) largely amounts to characterizing the differences in incentive structures faced by individuals...

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