Brand Building

Building the brand Want long-term talent attraction and retention powers? It’s not a superhuman gift you need – but an effective and compelling employer brand. Just like a customer brand, the best employer brands send a viral-based message or perception to both potential recruits and the current workforce. Mark Sparrow, Managing Director, Kelly Services, this helps to create a steady flow of top quality applicants over a period time – ensuring...

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Anti-sexual harassment policies take centre stage

MUMBAI: There's one thing that Ramesh Shankar, executive VP-HR, Siemens India, does not forget to do when he travels across the multiple locations of the organization. He continuously takes feedback from women employees whether they consider the company as a safe place to work. Any suggestion from these employees on safety aspects, he said, is welcome.   While such actions may instil confidence in women employees, what is further reassuring...

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Pros and Cons Of Flexi Work Hour Policy

Mithila Mehta details the pros and cons of implementing a flexi work hour policy The sun is fast setting on the days of 9-to-5 jobs. Welcome to the new-age, and to flexible corporate setting where employees have greater control over their work hours, courtesy the concept of flexible working hours. Conventionally, employees are expected to work stipulated eighthour shifts, but flexi-hours allow them more freedom. Typically, employees will...

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