Job Profiles in Marketing

Concentration

Consumer Marketing: Mass marketing to end-consumers.

Opportunity Areas

FMCG (fast moving consumer goods)/CPG (consumer packaged goods), Consumer Durables, Consumer Services

Learning Focus

Sales & Distribution, Brand Management, Marketing Communication, Product Development, Pricing Strategies, Consumer Behaviour, Retailing/E-Tailing, Marketing & Sales Analytics, Digital Marketing

Concentration

Business to Business (B2B) Marketing: Targeted marketing to enterprise customers

Opportunity Areas

Technology products & services, Industrial products, ITES, Infrastructure Development, Energy, Defence, Core Sectors

Learning Focus

Selling Skills, Negotiation Skills, Product Development, Pricing Strategies, CRM/Customer Solutions Marketing, Customer Research, E-Business and E-Commerce

Concentration

Marketing Communication (MARCOM): Service providers to companies, for outsourcing their MARCOM activities Targeted marketing to enterprise customers

Opportunity Areas

Advertising Agencies, Media Agencies, Digital Agencies, Event Management Agencies, Activation & Promotion Agencies, Design Agencies, PR Agencies

Learning Focus

Marketing Communication, Brand Management, Digital Marketing, Consumer Insights, Consumer Culture, Media Management, Media Planning & Buying, Experiential Marketing

Concentration

Retailing & E-Tailing: Brick & Mortar Retail and Online Shopping

Opportunity Areas

Large Format Multi-Brand Retailers, Exclusive Brand Outlets, Online Shopping Companies

Learning Focus

Retail Management, In-store & Shopper Marketing, Category Management, Merchandising, Supply Chain, Digital Marketing, CRM, E-Commerce

Concentration

Marketing Research & Analytics: Quantitative &Qualitative analysis of for Marketing decision making

Opportunity Areas

Marketing Research Agencies, Marketing/Business Analytics Companies, Small/Medium Consulting Companies, Business Intelligence in companies across sectors

Learning Focus

Consumer Behaviour, Marketing Research, Consumer Insights, Business Analytics, Customer & Market Analytics, Web & Social Media Analytics, CRM

Concentration

Luxury Brand Marketing: Marketing of exclusive, niche brands to high net-worth customers

Opportunity Areas

Ultra-premium categories like, watches, designer apparel & accessories, vacations, cars & bikes, real-estate, hotels & resorts and other lifestyle products/services

Learning Focus

Understanding ‘Luxury Business’ with respect to: Brand Management, Marketing Communication, Retailing, Experiential Marketing, Relationship Marketing