Could dating apps be
future of recruitment?
As more and more graduates turn to mobile dating apps to try and
fan the flames of romance, is there also an opportunity to find the next bright
sparks for your company?
Communications agency BJL evidently think so after last week
taking to dating app Tinder in an attempt to find the perfect match for its
‘BJL Brilliance’ recruitment campaign.
Stepping up its flirtation with social media, the company is
hoping to get lucky and find some lonely hearts looking for careers in
advertising and brand marketing.
The campaign, also supported by poster drops at universities and
graduation shows across the country, will see Tinder users coming into contact
with the BJL profile will be met with a picture of an empty yellow seat which
is “looking for ass”.
Users may ‘swipe right’ to show interest in potential matches or
left to reject them. The job post invites users to swipe right if they’re keen
to get their “career off to a flyer”. Further information including the Twitter
handle @BJLGroup, hashtag #BJLseat and URL www.bjl.co.uk/Seat are also included
on the profile, to help interested Tinderers find out more about how to get
involved with the scheme.
Jack Rigby, PR Account Manager at BJL, said: “If we can help
just one person find a career in advertising, creative, marketing or PR amongst
the uncertainty of online dating, then it will make the whole thing worthwhile.
Users should be warned though, we can be quite choosy when it comes to who gets
the #BJLseat.”
Everyone engaging with the campaign will be asked to respond to
one of several briefs before being whittled down to a group of 20 finalists
invited to a ceremony at BJL’s offices in Manchester on August 28th. The most
talented individuals will go on to benefit from career enhancing opportunities
including mentor programs and paid placements at the Manchester and London
based agency where they’ll sit in the prolific yellow seat.
Source:
hrgrapevine.com
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