Digital marketing to create 1.5 lakh jobs: Experts
About 1.5 lakh jobs are expected to be created in the digital marketing
space within a couple of years as more companies tap the Internet and the
social media platform to bolster business, say HR experts.
India is emerging as a digital outsourcing hub for diverse services
including online advertising, social media and website design, they said.
“With both businesses and consumers increasingly shifting their focus to
the digital medium, there will be 1.5 lakhs jobs available by 2016,” Manipal
Global Education Services Executive President V Sivaramakrishnan said.
Going by estimates, around 25,000 new job opportunities are likely this
year itself in digital marketing space.
The rising demand is also spurred by increased use of the Internet and
mobile phones besides fast growing e-commerce businesses.
However, the availability of talent is less than demand. “Almost every
single brand has put in place a digital marketing strategy and are struggling
to hire people to execute the same,” Trivone Digital Services Founder & CEO
L Subramanyam said.
Reflecting similar sentiments, CareerBuilder India MD Premlesh Machama
said there is a dearth of skilled and experienced professionals for digital
marketing.
HR firm Randstad India CEO Moorthy Uppaluri said there has been a huge
proliferation of technology that has changed the way companies engage with
their clients and employees.
“Hence, the focus of companies to enter new digital channels of
engagement is driving up the demand for digital (marketing) professionals,”
Uppaluri said.
According to MeraJob India CEO Pallav Sinha said, India is also becoming
a potential outsourcing hub for digital marketing services, with many entities
taking up projects from clients in the United States, Canada and the United
Kingdom.
Unison International MD Udit Mittal said the requirement for more
skilled and efficient digital marketing professionals is rising at an
exponential level.
Among the business areas, e-commerce is turning to be a major recruiter
of digital marketing professionals.
Lighthouse Partners Managing Partner Rajiv Burman said the digital space
offers opportunities to professionals working in marketing departments of
corporates as well as fresh graduates.
Echoing similar views, Advaiya Solutions’ Founder and CEO Manish Godha
said growth of digital marketing segment is very promising and would create
many job opportunities.
“Other areas for digital marketing growth include social marketing,
content creation and management, search marketing, email marketing, analytics
and video production,” he added.
As per Randstad India estimates, the starting salary for digital
marketing professionals is in the range of Rs 4.5-5.5 lakh.
Source: Economictimes
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