HR has traditionally never been associated as a
data driven department. We primarily associate it with softer side aspects of
managing an organization, be it training, interviewing, employee engagement and
talent management. However, this is changing with a more networked society, and
transparency of information with employees. The market dynamics is demanding
that organizations become agile, nimble and leaner to take on unexpected
competitors. This is resulting in decision making moving to the business
managers. Traditional tasks normally associated with HR are now business unit
leader’s responsibility. This had a ripple effect and freeing up bandwidth in HR departments, and to allow them to shift focus from mundane to strategic
interventions.
At the same time with a fast changing economic
environment, the demand for data driven decisions has never been higher,
especially in areas of nurturing talent, recruitment and training
interventions. This has become easier given HR systems integration with rest of
the organization. In a highly competitive market environment, it is becoming
imperative for organizations to reduce costs and improve the return on
investments. This is resulting in a fight for talent which can enable
organization to meet and exceed these demanding business goals. There is
immense pressure to acquire talent and retain high performing employees.
This is where data analytics in
HR can become the differentiator and help organization gain a competitive
edge. Using HR data analytics it became aha! moment for an
organization, when it realized the best sales personnel were those who resumes
were grammatically correct, and not those who went to the best schools, as one
of the factors among others.
Talent requirement and availability is
disbursed across geographies/countries with corporations going global and truly
global operations. Therefore traditional route of sourcing talent might not
work in this environment. Plus with a constant need to proactively source right
candidates, there is movement away from request to hire and recruit to identify
talent and create opportunities within the organization.